Real Estate Agent ≠ REALTOR®

While both sell real estate, REALTOR® is not just an agent. REALTORS® are professional members of the National Association of REALTORS®, bound by the professional standards of the REALTOR® Code of Ethics.

1. An expert guide
Selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. A knowledgeable expert will help you prepare the best deal and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a professional who can speak the language.
2. Objective information and opinions
REALTORS® can provide local information on utilities, zoning, schools, and more. They also have objective information about each property. REALTORS® can use that data to help you determine if the property has what you need.
3. Property marketing power
Property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends, and family. When a property is marketed by a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.
4. Negotiation knowledge
There are many factors up for discussion in a deal. A REALTOR® will look at every angle from your perspective, including crafting a purchase agreement that allows you the flexibility you need to take that next step.
5. Up-to-date experience
Most people only sell a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve done it before, laws and regulations change. REALTORS® handle hundreds of transactions over the course of their career.
6. Your rock during emotional moments
A home is so much more than four walls and a roof. And for most people, property represents the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.
7. Ethical treatment
1.Every REALTOR® must adhere to a strict code of ethics, which is based on professionalism and protection of the public. As a REALTOR® ‘s client, you can expect honest and ethical treatment in all transaction-related matters.
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